Top Speaker on Human Values, Human Behavior, Founder of the Valuegraphics Project
Why Book this Speaker: Business has entered into a new economic era. No longer are we in the Sharing Economy, or the Experience Economy. We have entered into the Values Economy where decisions are made based on business and personal values. David Allison is THE go-to leader for this new Values Economy. He has quantified values and created a measurable business metric to guide decisions. His mission is to give what makes us human—our shared values—a seat at every boardroom conference table in the world.
Traveling From: Canada
Fee Range: $20,000 – $30,000
David’s career took off as a copywriter and creative director in advertising agencies. He made campaigns for trucks, hotel rooms, hot dogs, newspaper subscriptions, flights, telephone services, cheese, and lawyers. On the side, he taught marketing courses at the university and passed along what he’d learned so far.
Eventually, he started a branding company where 40 people built campaigns for hotels, condo towers, resort properties, and office towers around the world. Plus, he was VP of marketing for resorts at Sotheby’s luxury property division.
Even earlier, from childhood right through his graduate year at school, he created campaigns, secured sponsorships, and attracted media attention for everything from beer gardens to bookstores.
All of this helped him see that people were behaving in ways that demographics couldn’t define. From his vantage point, the next step was obvious: we needed a better way to understand people. So, in 2015, he launched the Valuegraphics Project, years before the Values Economy emerged in response to the post-COVID world.
Today, he helps brands like PayPal, the United Nations Foundation, lululemon, and Five Star School Supplies change how they look at people. He speaks on stages around the world. His 2018 best-seller We Are All the Same Age Now was named one of the ten best leadership books of the year by INC Magazine, and his new book The Death of Demographics: Valuegraphic Marketing for a Values-Driven World will be published in November 2022.
CUSTOM KEYNOTE: THE SCIENCE OF MASS INFLUENCE – BREAKTHROUGH DATA TO MOTIVATE (WHOEVER YOU WANT TO REACH)
David builds every custom keynote with one-of-a-kind data about the people you want to engage. You can choose customers, prospects, investors, members, potential employees…whoever your attendees want to motivate most. He delivers the findings in a dynamic TED-style presentation packed with insights that answer the burning question: “How can we influence the people we want to reach?” These insights are the secret weapon used by global brands like lululemon, PayPal, and the United Nations Foundation…and now your audience too.
Based on principles of behavioral science and nearly 750,000 surveys from around the world, David’s firm built the first global inventory of core human values. It’s a complex directory of how people make decisions about everything they do. This database pinpoints the precise values that people share, and David teaches your audience to activate them more powerfully than ever before.
Your attendees will learn:
This is an enormous advance in the science of influence – specifically tailored to your situation – that gives everyone in the room a completely unfair competitive advantage over those who stayed away.
SIGNATURE KEYNOTE: BOGUS BOOMERS, MYTHICAL MILLENNIALS AND THE ILLUSION OF GEN Z – HOW TO DITCH DEMOGRAPHICS AND DISCOVER YOUR REAL AUDIENCE
David begins this fast-paced and engaging TED-style presentation with a question: at a time when nobody acts their age anymore, why are age-based stereotypes still so prevalent?
Boomers aren’t all bad with technology. Millennials are no more afraid of commitment than anyone else. And Gen Z are not all the same as each other. Age-based profiling is no more than business astrology. In fact, we live in a post-demographic world where surface-level labels like age, gender, income, race, and education only describe what people are, not who they are on the inside, where it counts.
David unpacks the data that proves how demographics are a deficient legacy system that leads to more harm than good. He connects the dots between the demographic profiles we use at work and the stereotypes behind ageism, racism, sexism, homophobia, and more.
Then he shares what he’s learned about people. After conducting 750,000 surveys across 180 countries, he’s seen how much we all have in common. Our core human values unite us. They rise above demographic labels. They are the roadmap for building purpose-driven companies, and a values-driven world.
He concludes with a series of simple takeaway tools:
Everyone sees how simple it is to create products, services and brands that people care about, change the way we look at the world, and disrupt demographics for good.
In this workshop, we show participants how to use their custom research to solve the issues of today, and those that arise tomorrow too. We teach everyone how to use the Values Thinking process to keep their most motivating values at the core of every solution. This is the values-driven roadmap to becoming a purpose-driven brand. It can be delivered live, or as an on-demand online course.
We share our research insights with three to five panelists of your choosing in advance of your event. Then we invite them on stage to be part of a lively discussion. This never fails to resonate deeply with the audience – these are their own respected thought-leaders sharing values-driven ideas.
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