RETURNING TO GROWTH

Most businesses – think approximately 85% – will hit a growth stall at some point through their history. The past eighteen months has thrown a spotlight on how fragile many businesses were, but it also showed how resilient organizations can be when challenged. Returning to growth will require focusing on the right things at the right time and in the right sequence.

Remember, top-line growth is never a short-term play. You must build a company that is responsive to whatever the market may throw at you. Setting the tone at the top with a clear vision on how the company will grow and what each employee can do to play their part is the key to success.

In this motivational keynote, Tiffani Bova, Global Growth Evangelist at Salesforce and WSJ bestselling author of Growth IQ, shares what it takes to stay relevant, be bold and create an engine for sustained and repeatable growth in preparation for 2022 and beyond.

Takeaways include:

• How to uncover the current market context to shape your future strategies.
• Learning the most common paths back to profitable and sustainable growth in challenging times.
• Looking to your people and your customers to guide your strategy.
• Understanding how to make the proper investments in the business across people, processes and technology.

THE EXPERIENCE2

Research has long established the link between customer experience (CX) and revenue generation. But the situation is more nuanced—and more interesting—than that. CX is in fact locked with employee experience (EX) in an intricate relationship in which one depends on the other to gain maximum results. The fact is the fastest way to get your customers to love your brand, is to get your employees to love their jobs.

In today’s work from anywhere environment, collaboration and communication have never been more important. We must prioritize the human element of business and find ways to stay closer to our employees and our customers in an engaging and meaningful way. One way is to challenge your organization to reimagine what work can look like – and how becoming an employee first, customer-centric organization will help ignite more focused growth.

In this session you will hear from Tiffani Bova, Global Growth Evangelist at Salesforce and WSJ bestselling author of Growth IQ, on the impact of aligning these two key areas.

You will also gain insight into:

• • The causal link between employee experience and customer experience.
  • How employee expectations have changed.
  • How customer expectations have shifted to a more personalized and digitally connected engagement.
  • How companies can design effective EX- and CX-centered growth strategies.
  • What executives will need to consider when designing collaboration between all those involved with employees, customers and technology.

GROWTH IS A THINKING GAME

• The one thing about growth is it is never one thing. Growth is a thinking game. To achieve it, we must find new and different ways to ignite a beginner’s mind that is open to new ideas and ways of doing things. The pandemic was a black swan event that put an end to business as usual. In a matter of hours, days and weeks, the impact of COVID-19 forced entrepreneurs, leaders and businesses of all sizes to reimagine the future and build a resilient response to the crisis—finding new ways to stay connected and work together to create and uncover opportunity, as well as solve challenges locally and globally. Although some businesses faltered, many more have survived and even thrived because of a determination to think forward.
• In this keynote, Tiffani motivates attendees to get comfortable being uncomfortable, take action and find new, different and better ways to grow together now and in the next future.
• Since the advent of business, sales strategies have evolved in response to changing market context and customer demands. Today the gap is widening between what buyers want and what sellers can deliver. The pandemic has shaken up customers’ circumstances with unprecedented scale and speed. As a result, 79% of sales reps say they have had to quickly adapt to a new way of selling. Furthermore, sellers are contending with a flood of changes themselves. Between new responsibilities, new metrics, and an increase in sales motions, everything is on the table.
• The future of sales is being led by the vast array of technology capabilities companies now have at their disposal including AI, Machine Learning, CRM, Video, and Analytics. But technology isn’t the only area being considered. Reimagining teams, organizational structures, partnerships, and selling processes will become top of mind for companies looking to achieve growth.
• In this fresh perspective keynote, Tiffani shares her insights on what it takes to avoid a “crisis of complexity” and build a bias for existing customers that enables businesses to make smarter decisions and grow more profitably now and in the next future.